Effective Date: 05/19/2016
Wendy’s Cookies and Tracking Technologies Policy
Contents & Summary
- COOKIES AND OTHER TRACKING TECHNOLOGIES, AND HOW WE USE THEM
- YOUR COOKIE CHOICES AND HOW TO OPT-OUT
- EXAMPLES OF COOKIES USED ON WENDY’S SITE
- CONTACT US
1. COOKIES AND OTHER TRACKING TECHNOLOGIES, AND HOW WE USE THEM
In particular, our Site uses the following categories of Cookies:
2. YOUR COOKIE CHOICES AND HOW TO OPT-OUT
Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website (often in the Help section).
You may control the collection of usage data from our third party partners, such as through Facebook’S Custom Audience Pixel through www.aboutads.info/choices.
For more information about Flash “cookies” or local storage objects or LSOs, and how to disable them, you can consult the information provided at http://kb2.adobe.com/cps/526/52697ee8.html.
Please note, however, that without HTTP cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all our Site features and some parts of the Site may not function properly.
3. EXAMPLES OF COOKIES USED ON WENDY’S SITE
The following table sets out some examples of the individual cookies we use and the purposes for which we use them:
|Cookie Category||Company||Cookie Name||Purpose||Content||Expiry||More Info|
|Strictly Necessary Cookies||These cookies are required to operate our digital properties||Stores session identifier||Session cookie (expires when browser is closed)|
|Performance Cookies||Cookies in this category enable Wendy’s to measure the performance of our digital properties||Unique visitor ID time/date stamp||Updated every page view|
|Functionality Cookies||These cookies store user settings and preferences to enable functionality||User entered zip code for locale search||Session expires when browser is closed|
|Targeting Cookies||Advertising cookies enable more precise ad delivery to our visitors||Unique user identifier||2 years||http://www.google.com/intl/en/policies/|
|Ads Optimization Cookies||Custom Audience Pixel||Permits optimized delivery of Wendy’s ads to you when you are using Facebook based upon your use of Wendy’s Site||HTTP Headers; Pixel ID; and Facebook ID||Up to 180 days, according to Facebook’s terms||https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/website-custom-audiences|
A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash.
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Site pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon.
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.
ETag, or entity tag
A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
Unique Device Tokens
For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).
Unique Device ID
The unique series of numbers and letters assigned to your device.
Deterministic Finger-printing Technologies
If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of targeted advertising.
Custom Audience Pixel
We provide the chart below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties that collect information from you on our Sites have given us notice that you may obtain information on their policies and practices, and in some instances opt-out of certain of their activities, as follows:
|Party||Service||For More Information||Use of Tracking Technologies||Privacy Choices|
|Facebook Connect||Social Networking||http://developers.facebook.com/docs/guides/web/||Yes||See information links in prior column|
|Google Analytics||Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on||
|Yes||See information links in prior column|
|Google +1||Social Networking||http://www.google.com/intl/en/+/learnmore/||Yes.||See information links in prior column|
|Apis.google.com||Applications||Google.com||Yes.||See information links in prior column|
|Social Networking||http://pinterest.com/about/||Yes.||See information links in prior column|
|Twitter Button||Social Networking||http://twitter.com/about||Yes.||See information links in prior column|
|Twitter Badge||Social Networking||http://twitter.com/about||Yes.||See information links in prior column|
5. CONTACT US
If your privacy questions are not answered online, you may contact us at firstname.lastname@example.org or write to us at Wendy’s: Attention Legal Department – Privacy, One Dave Thomas Blvd., Dublin, OH 43017.